What I Did

 

Last summer I had the opportunity and the pleasure to be able to work as an intern for Modern 8 in Salt Lake City. As their only strategy intern I was involved with working with qualitative data to gain insights to help with client rebranding. I determined the unique selling proposition of the client's brand and how we could better position and highlight this during the rebranding process. In particular I worked with the University of Utah and their Cell Therapy department.

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What I Learned

• Insights and truth are in the subtext. They come from underneath the surface answers someone gives in an interview.

• When a client is passionate about their brand, that should be their USP. There are a hundred other companies that can do the same thing as your client, but passion makes the difference. Passion is your personal "why" that changes "how" you operate.

• A brand and brand strategy are intangible, but very real. They are worth their weight in gold. You may not know how it affects your consumer, but it does. So make it a great strategy.