Some poems
Bathroom leadership
Bathroom leadership
Sam Creek
Skullcandy
The Strategy
People don't invest in nice headphones because they don't know how good they sound. However, when a consumer get their first taste of bass when they try on a pair it shakes their world.
For Future Bass Heads who need to be shaken from musical monotony, Crusher’s full range of bass delivers unexpected feelings and experiences they’ve been living without. Bass is no longer only an audio sense but also a tactile force to rock our Future Bass Head’s world.
The Big Idea
Bass that SHAKES
My Role
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Assembled and managed the team from the project's inception.
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Dived deep into the Skullcandy brand to understand their target market, and where they could improve.
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Honed our strategy to reflect a real consumer behavior that Skullcandy Crushers could then disrupt.
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Organized talent for TV spots and print ad shoot
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Rewrote the brief until it was exactly the vision the creative team needed.
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Became a one man radio show to create copy and produce our radio ads.
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Expert in all the songs with the best bass.
TV SPOTS
Skullcandy
Print Ads
Radio Ads
Experiential Ad
In what place do you feel more bass then in your car. When it's cranked up it seems to make your whole car shake. To celebrate that feeling, Skullcandy created custom rumble strips on five different roads. Using the Crushers App users will be able to find the nearest road and know when to start the song. As they then drive at a constant speed of 30 mph the rumble strips will then vibrate their car in time to the music with this deeper than deep bass line. Just buckle up, because it's about to get funky.
Strategy & Account Management - Sam Creek
Art Direction - Cassie Powell
Copy - Sam Creek & Cassie Powell
Content Creation - David Hulme