The Challenge

 

Re-design a large fry container for customers.

My Role 

 

McDonald's fries are the epitome of fast food. Everyone has had an experience with these legendary fries. Whether as a child or a busy parent, these fries have fueled you. Because everyone's perspective is different I conducted observational studies and primary research to empathize with end users.

 

From my interviews, I learned that McDonald's fries are consumed most often in the car.  With this insight, I ideated, sketched, and prototyped 3 rough designs for new fry containers. 

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This spec project taught me the importance of understanding your end users needs. If you aren't designing to solve a problem, all you created was some pretty sketches. Good design solves a problem. Great design solves a human need your consumer didn't even know was there.